AAAVEEE

Aaaveee is a resort operated in the Maldives. Unlike most branded resorts in the Maldives, Aaaveee as a resort was developed mostly by locals using locally sourced materials. There are many interesting stories around how the island came in to being and the on going construction work that was taking place.

We wanted to create a brand that was based on these stories. We wanted to capture the stories of people working on the island. This is an experimental project in exploring how we could go in to a space and see/feel what was around there and explore an identity that could come in to being. .

We invited twelve artists from different diciplines to do a residency on the island that was was under construction. They were given th last of creating stories/art pieces about the place, the people and the historical stories. We collected these stories and the much of the initial branding was done based on the art works by the artists.

My role: Creative Director
Communication Consultant: Ali Saeed

One of the key identity element was a grid pattern that was used in many of the Maldivian traditional art, including furnitures and wood works.