Australia Business Forum is a company that organises events for the business community. One of their flagship events is a Fintech event held in Sydney and Melbourne. My task was to create a visual direction and develop the design materials for the 2023 event. The logo was already developed and had been used in previous years.
My Role: Visual Direction, Design, Video & Motion
Position & Company: Multimedia Specialist, ABF Events
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Solution
I wanted the brand and visual direction to portray ideas of technology and disruption which are key concepts celebrated within the fintech sector. As visual elements, I have used “Pixels” like graphical elements floating over the visuals. In addition, icons and symbols used in computer programming are used alongside the copy and on other visuals.
MY INITIAL SKETCHES AND BRIEFS
BRAND GUIDE
DIGITAL ASSETS
ROLE: Design and Motion
PRINT MAGAZINE
Role: Layout & Design
Promo Video for the Event
My Role: Editing and Motion
INTERVIEW VIDEO
Due to technical challenges and difficulties with setting up the space, I opted to shoot all the interviews in 4k on a static shot and digitally add various elements to the shot to dress it. Here is an excerpt from one of the interviews.
My Role: Videography, Editing and VFX