“Let’s Connect” (ހިންގާ ގުޅެން) is the inaugural campaign created for SmartCom, designed as a brand awareness initiative to encourage users to engage with the company’s social media platforms.
I conceptualized and designed the templates for the digital assets, with the campaign centred on celebrating the everyday service providers who contribute to the city’s vibrancy. The idea was to connect with these individuals and their businesses, emphasizing the role SmartCom plays in fostering connections.
Billboards and printed materials featured QR codes, making it easy for users to access social media profiles and learn more about these local providers. The project reinforces the message that SmartCom is all about bringing people together and enabling meaningful connections.
My Role: Communication Strategy & Visual Direction
Agency: Marcomms
Client: Smartcom, Hulhumale Development Corporation
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