“Let’s Connect” is the first campaign created for SmartCom. This is a brand awareness campaign intended to drive users to connect with the social media handles.
I developed the concept and the design templates for the digital assets. The idea behind the project is to celebrate the everyday small-time service providers working in the city by connecting with them. Billboards will have QR codes and printed materials had QR codes that enabled users to connect with social handles with the people and their businesses. The project is aimed at reinforcing the idea that “Smartcom” enables connecting people.
My Role: Concept development & Design
Agency: Marcomms
Client: Smartcom, Hulhumale Development Corporation
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