Maldives Stock exchange has been operating in the Maldives since 2008. A relatively new idea compared to the rest of developing nations.
My Role: Co-Brand Development & Creative Director
Designer and Art Directing: Ashward
The client wanted to rebrand and position itself as an institution that is friendly and approachable. They also wanted to portray ideas of “Trust” and “Growth” in their new branding.
Existing logo; A stylized infinity symbol was used as the starting point. The client wanted to retain the basics of this original logo.
We developed the concept based on the ideas around Confidence and Infinity; Confidence in a positive return and growth of wealth.
Research & Sketces
The root of the visual elements is a square, a representation of a digital pixel. This was inspired by the large digital screens we see in stock exchanges. This form of “led display element” is synonymous with much of the imagery that we see portrayed in financial institutions.
A pixel also represents a start of a larger image, synonymous with the initial investment and the idea of growth.
In addition, we designed the placement of the visuals in such a way that the patterns can potentially run seamlessly when they are placed adjacent to each other in whatever direction.
Excerpts from the brand guide
