This is a product launching campaign that was created to promote two new machines. The strategy was to divide the campaign into three parts; Pre-launch, launch and post-launch and develop materials for these phases. My goal was to tease the users to anticipate new features. These same visuals are then used in the post-launch phase detailing the features.
My Role: Concept Development, Design and Motiongraphics
Position & Company: Graphic Designer, Janome Australia
Teaser Motiongraphics assets
Right after the launch we created a very dynamic color palette to reflect on the diverse range of projects the consumer can work on with these machines. The colors were chosen from the most used treads that quilters and embroidery artists use. This pallet also became a visual identity element for these two machines.
Color pallet for the campaign
Post Launch assets
Specific information was revealed after the launch. These were also extensions of the selected teaser elements.
For the final phase, we developed small projects that users can create using the new machines.
Rather than use the website we opted to use Facebook and Instagram carousel posts to show the projects.
