Criminal Procedures Act | Maldives Attorney General's Office

The Maldives Attorney General’s Office sought to develop a campaign aimed at raising awareness about the Criminal Procedures Act among the public, institutions, and other stakeholders. The goal was to ensure that all stakeholders clearly understood their rights, responsibilities, and the boundaries defined by the Act, fostering greater compliance and informed participation.

ROLE: Communication Strategy & Visual Direction/Creative Director/Art Director
Illustrations: Eman Rasheed | Motiongraphics: Ahmed Imad (Dami) | Layout Designers and Finished artists: Farhad & Dhahau | Additional designer: Ali Rishwan
Agency: Emmenge | Client: UNDP Maldives & Maldives Attorney Generals Office

The content that needed to be communicated was, unfortunately, dense and dry legal material, which posed a challenge in capturing the audience’s attention. To overcome this, I decided to adopt a visually engaging and stylized approach that would make the information more accessible and appealing. After careful consideration, we chose a “graphic novel” style, incorporating dynamic visuals, storytelling elements, and vibrant designs to bring the content to life. This creative approach allowed us to deliver the information effectively across various mediums, ensuring that it resonated with a diverse audience

Wall posters to be framed and hung on their office foyer
Illustrator: Eman Rasheed | Finished Artist: Farhad