Maldives Attorney general office wanted to develop a campaign to create awareness amongst the public, institutions and other stakeholders. This was to ensure that all the stakeholders understood their rights and boundaries.
ROLE: Concept & Visual Direction/Creative Director/Art Director
Illustrations: Eman Rasheed | Motiongraphics: Ahmed Imad (Dami) | Layout Designers and Finished artists: Farhad & Dhahau | Additional designer: Ali Rishwan
Agency: Emmenge | Client: UNDP Maldives & Maldives Attorney Generals Office
The content that needed to be delivered was unfortunately dull legal content. Due to this, I went with a visual style that is interesting and stylized. We went with a “graphic novel” style to deliver the content across various mediums.
Wall posters to be framed and hung on their office foyer
Illustrator: Eman Rasheed | Finished Artist: Farhad
TV spots using the illustrated style and motion.
Illustrations: Eman Rasheed. Motiongraphics: Inthi & Imad (Dami)
Print publication
Illustrations: Eman Rasheed. Layout and Design: Dhahau Naseem
Some of the web graphics
Illustrations: Eman Rasheed. Finished Art and Design: Farhad