Miyaheli is a UNDP initiative in the Maldives. It is the first Social Innovation Camp held in the Maldives. The purpose of the camp is to give a space for youth to come up with ideas and innovative solutions to improve their community.
I was tasked with creating the branding and visual direction for the event. Because this was a youth-focused image, I wanted to create visuals that were less formal and playful. I also wanted the visuals to have a collage-like feel to them in order to reinforce the idea of “making/creating/building” an analogy to the innovation.
My Role: Branding & Creative Directing | Motiongraphics
Key Designer: Ashward
Agency: Emmenge
Client: UNDP Maldives
My Initial sketches
Printed posters
Short call for participants video
Animated Gifs
Highlights from the first camp