Urban Isle is a new tourist destination island that is being developed in the Maldives. The island is an artificial island built by reclamation of a shallow lagoon. This island will join another island that is becoming an urban hub.
I took the lead in developing the branding and communication strategy for this unique project. The island, entirely human-made, was constructed in the middle of the ocean—a remarkable feat that inspired the creative direction.
To reflect this ingenuity, I wanted the branding process to incorporate a physical, tactile element that mirrored the island’s creation. The logo became the starting point for this vision. Drawing inspiration from the Japanese art of Suminagashi, we used this traditional technique to create flowing patterns on water—an approach I found symbolic of the process of forming an island in the ocean. These patterns became the foundation of the brand’s identity, blending creativity with the essence of its story.
My role: Branding, Comms Strategy and Creative Director
Art Director & Key Design: Ashward
Designer: Sithna
Agency: Marcomms
Client: Urban Isle, Hulhumale Development Corporation.
Research
Visual Direction and Initial sketches
** Images used in the below document are borrowed from the internet. These are appropriated to show possible visual direction and are intended for internal use only.
Excerpts from the Brand guide
