Integrated Waste Management Communication Campaign

+ ON GOING +

The Ministry of Environment & Technology in the Maldives and World Band had partnered in establishing an integrated waste management system in various regions of the Maldives Islands. A communication campaign was needed to create awareness amongst the public on various aspects of the system.

My Role: Creative Director
Communication Consultant: Ali Saeed
Designer: Ashward | Motiongraphics: Imad (Dami) | Web: Haris & Inad (Code Fly)
Agency: Emmenge
Client: Ministry of Environment, Climate Change and Technology, Maldives

I worked remotely and on-site with a creative team to develop and implement the campaign. Our research showed that traditional stock assets had very little impact on the population. Our strategy was to create a platform that will enable the local populations on each island to develop the materials and stories that were specific to their own island. We proposed three main channels to do this: A website, a physical newsletter and a kiosk like a noticeboard on the islands.

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Communication strategy & plan

The communication consultant, Ali Saeed was the lead in developing the plan.

Excerpts from the Visual Guide

We also proposed the use of children to deliver key messages on a national level. The periodic newsletters are developed and delivered by school children.

A structure on one of the islands converted to a kiosk where the newsletter is presented in printed form

National level videos have already been delivered

The lead in developing the strategy is the communication specialist Ali Saeed

The government of the Maldives have made the Fasgandu campaign their national campaign for waste management. The strategy and the tools we have set will be rolled out to several islands in the coming months.

Branding & Communication for Urban Isle

Urban Isle is a new tourist destination island that is being developed in the Maldives. The island is an artificial island built by reclamation of a shallow lagoon. This island will join another island that is becoming an urban hub.

I developed the branding and the communication direction. The whole island is a human-made island. An island that was created in the middle of the ocean. I wanted the strategy for developing the branding to encompass a physical tactile process. I wanted to create the logo as a starting point. We used the Japanese style of Suminagashi to create patterns on the water a process that I find synonymous with creating an island in the middle of the ocean. The resulting pattern was the basis of the brand.

My role: Branding and Creative Director
Art Director & Key Design: Ashward
Designer: Sithna
Agency: Marcomms
Client: Urban Isle, Hulhumale Development Corporation.

Research

Visual Direction and Initial sketches

** Images used in the below document are borrowed from the internet. These are appropriated to show possible visual direction and are intended for internal use only.

Excerpts from the Brand guide