EyeCare is expanding and they wanted to rebrand their business completely. Their business has grown and new products and services have been added. I am creating branding and new identity elements that reflect the diversity of their business.
2D Animation | The Girl, the Boy and the Red Balloon
I have been experimenting with AI image-generation techniques. I have been developing the background images completely from elements generated through AI, specifically the DALL e-2 by OpenAI. While they are imperfect, there is immense potential, especially when combined or manipulated with human-generated content (The potential lies in figuring out how to create a synergy between AI and human creativity). Once all the frames are done, these will be used as the base layer of the animation. I am also looking at Gen-1 by runway research for developing and animating the character. I am waiting to see if they would give me early access. I will also use beatoven.ai to generate all the music. This whole project will be an experiment on AI generated content.
2D Character Animations
I have been exploring 2D character animations recently. I still need a lot of work to get this right. However, this seems to have a lot of potential as an additional tool.